Home > Courses Certifications > Business Skills > Tourism Synopsis

Tourism Synopsis

 

Module 1: Introduction to Tourism

• What is Tourism
• The Tourism System
• Resources
• Attraction
• Destination
• Demand
• Travel

Module 2: Business of Tourism

• Tourism Resources
• Industries affected by Tourism
• Marketing and Advertising
• Transportation
• Hotel / Accommodations
• Restaurant
• Retail
• Real Estate
• Medical & Emergency Services
• Police Services and the Law
• Waste Management
• Transportation

Module 3: Demand for Tourism

• Demand for Tourism
• Population Travel propensity
• Determinants of Travel Propensity
• Tourist Demand Classification
• Financial Aspects of Tourism Demand
• Tourist Motivation
• Factors preventing persons from tourist activities
• Ways of Measuring Tourism Demand

Module 4: Types of Tourism

• Types of Tourism
• Theme Parks
• Cultural and Entertainment
• Historical
• Mountain Regions
• Islands
• Hotels / Resorts
• Eco-tourism
• Events and Conferences

Module 5: Tourism Management

• Financial Management
• Human Resource Management
• Marketing Management
• Operations Management
• Risk Management

Module 6: Hospitality and Tourism

• Hospitality - the key sustaining ingredient
• What Makes Good Hospitality
• Benefits of Hospitality in Tourism
• Ways of Expressing Hospitality
• Where is Hospitality needed in our tourism industry?
• Transportation Hospitality
• Airline Hospitality
• Cruise Ship Hospitality
• Car Rental Hospitality
• Accommodation Hospitality
• Restaurant Hospitality

Module 7: Customer Service in Tourism

• What Is Customer Service?
• Developing a Customer-Centric Mindset
• Who Are Your Customers?
• External Customers
• When & Where Does Customer Service Take Place?
• The Need for Customer Service
• What Does Customer Service Mean To You?
• Developing a Customer Friendly Attitude
• Excitement is Contagious

Module 8: Communication Skills in Tourism

• Developing Effective Communication Skills
• Non-Verbal Communication Skills
• Body Language
• Key Body Language Aspects
• Eye Contact
• Facial Expressions
• Body Posture
• Verbal Communication Skills
• The Choice of Words
• Cross-Cultural Challenges
• Responsibility of the Cross-Cultural Communicator
• Presenting a Professional Image